mph.ai Open app

ADS MANAGEMENT · AUTOMATED · BUILT FOR SCALE

Get more fromyour advertisingbudget.

Open mph.ai See how it works
Portfolio operations Live
2,841 campaigns monitored
Domains
128
Accounts
32
19
need your attentionmph.ai monitors the rest.
Waste detected18 search terms · €1,420 spend Review
Experiment reached confidenceAsset direction · Spain Decide
12 new assets readyGrounded in product intent Approve
14 automations running
Portfolio healthSearch efficiencyPMax operationsCreative assetsExperimentsAutomation

The operational problem

Your advertising operation has outgrown manual coordination.

As accounts, markets and campaigns multiply, decisions get scattered across advertising platforms, spreadsheets, dashboards, messages and individual memory. Small problems become expensive before anyone sees the full picture.

Performance marketer reviewing several advertising accounts at a desk

More campaigns don’t just create more work. They create more decisions that have to stay connected.

01 · Visibility

The big picture gets lost in the details.

Across accounts, campaigns and markets, performance is constantly changing. Important signals get scattered across views and buried in detail, making it harder to see what changed, which markets are responding, and what needs attention first.

Result: Problems are easier to miss — and harder to explain.

See how mph.ai restores visibility
02 · Waste

Small inefficiencies quietly drain your budget.

A weak search term, costly click or underperforming asset may look insignificant on its own. Across many campaigns, those small inefficiencies add up — more spend goes to Google without producing enough valuable traffic or results.

Result: The same budget buys less.

See how mph.ai finds wasted spend
03 · Learning

Tests happen. Learning gets lost.

Teams try new assets, audiences and approaches, but results aren’t always carried forward into the next decision.

Result: The same questions get answered again and again.

See how mph.ai turns tests into learning
04 · Control

Automation moves faster than understanding.

Automation can make thousands of decisions, but teams still need to know what changed, why it changed and when intervention is needed.

Result: More automation can mean less confidence.

See how mph.ai keeps automation under control

One operating loop

See. Decide. Test.
Act. Learn.

mph.ai turns constant campaign movement into a repeatable rhythm. Every recommendation comes with context, every action can be taken manually or automatically, and every outcome informs the next decision.

  1. 01
    See

    Accounts, markets and campaign health in one view.

  2. 02
    Decide

    Prioritize waste, anomalies and opportunities.

  3. 03
    Test

    Isolate keywords, copy, assets and territories.

  4. 04
    Act

    Approve manually or execute within set rules.

  5. 05
    Learn

    Keep outcomes, history and evidence in the loop.

Built around daily decisions

One system for the decisions performance teams make every day.

See what needs attention, clean up inefficiencies, test new approaches, create assets and execute changes — all inside mph.ai.

Visibility, cleanup, creative work, experimentation and execution
Portfolio

Know what needs attention first.

Readiness scoring turns structure, ads, targeting, destinations and keyword signals into a clear queue of moves.

  • Multi-account visibility
  • Campaign and market context
  • Prioritized recommendations
Explore portfolio health
Search

Find waste before it scales.

Classify search terms, review negatives, surface keyword overlap and protect intent without blind bulk changes.

Find wasted spend
Low-quality spend18 terms ready
PMax

Make campaign structure intentional.

Analyze asset-group intent, budgets and product alignment, then prepare reviewable restructure plans.

Improve PMax structure
Asset group moveEvidence attached
Creative

Turn missing assets into focused work.

Audit text, image, video and logo coverage. Generate variants grounded in products, markets and creative directions.

Create better assets
Experiments

Replace opinions with evidence.

Run controlled tests across keywords, copy, assets, products and landing experiences, with history kept in one place.

Run an experiment
Results

Connect actions to outcomes.

Bring conversion sources, country performance and change history together so the next move starts with better context.

Connect your results
Conversions+8.4%
Waste isolated18.2%

Scale without losing context

Every account and market stays visible.

Compare territories, see where campaign activity is moving and act from one operating view. Geography becomes a decision layer—not another spreadsheet.

  • ✓
    Portfolio-level contextMove from account signals to market priorities.
  • ✓
    Comparable performanceSee where spend, demand and outcomes diverge.
  • ✓
    Repeatable expansionCarry proven structures and learnings into new markets.
US portfolio operationsCampaign activity by region
Live
West42 campaigns monitored
6 moves
Central37 campaigns monitored
4 moves
East24 campaigns monitored
Ready

Velocity with control

AI is the engine.
Control is the experience.

Choose how each account operates. mph.ai can observe, assist or execute automatically within visible scope and rules.

Current modeAssist
Account scope

mph.ai prepares evidence and recommended changes. Your team reviews and approves before anything reaches an advertising platform.

  • ✓ Recommendations include reason and evidence
  • ✓ Workspace approvals can be required
  • ✓ Every applied action enters history
Last controlled action12 legacy ads paused after approval

From drag to operating rhythm

Move more campaigns forward without multiplying the workload.

Operational dragmph.ai operating rhythm
Checking accounts one by oneA portfolio queue ordered by attention required
Finding waste after performance dropsContinuous search, keyword, bid and destination checks
Creative production disconnected from intentAsset workflows grounded in products, markets and evidence
Tests living in isolated spreadsheetsExperiments, outcomes and learning kept in one loop
Automation that feels like a black boxVisible modes, scopes, approvals and action history

Performance in motion

Bring your advertising operation up to speed.

See what needs attention, move with evidence and automate only where you choose.

Open mph.ai